Portfolio

We launched a bilingual Squarespace website with program descriptions, an events calendar, a volunteer signup form, and a donation page linked to their PayPal. We set up their custom domain (comunidadviva.org), professional email through Google Workspace, and SSL certificate. The team received a 2-hour training session on updating content themselves.

Next, we built their digital foundation: Google Business Profile so they appear in local searches, basic SEO so families searching "recursos para latinos Portland" can find them, Google Analytics to track which programs get the most interest, and a Mailchimp newsletter to keep donors and volunteers engaged. We also set up their Instagram and Facebook pages with consistent branding.

As the organization grew, we migrated them to a custom WordPress site with advanced features: an interactive program finder, impact reporting pages with infographics, integrated donation processing through GiveWP, and a full WCAG accessibility audit to ensure the site serves all community members. We completed their GuideStar and Charity Navigator profiles to build credibility with institutional funders.

We created a clean Squarespace portfolio site showcasing her work across collections: murals, mixed media, and commissions. The site included a bio page telling her story, a gallery with high-resolution images, a contact form for commission inquiries, and links to her social profiles. We registered elenatorresart.com and set up professional email.

We built out her digital foundation: optimized her Instagram bio and content strategy with a consistent posting schedule, set up a ConvertKit newsletter for collectors and fans (with an automated welcome sequence), configured Google Analytics to track which collections get the most interest, and implemented basic SEO so people searching "Portland muralist" or "Latina artist Portland" find her work.

When Elena was ready to sell prints, we migrated her to a custom WordPress site with WooCommerce and Printful integration. Now visitors can browse her gallery and order museum-quality prints, canvas wraps, and postcards — all fulfilled and shipped automatically through Printful. We also added a WCAG accessibility audit, an exhibition calendar, and a press page featuring her mural projects and media coverage.

Rather than starting from scratch, we audited their existing WordPress site and rebuilt it on the same platform with a modern theme, mobile-responsive design, and a clear information architecture. We organized program pages by school district so parents could quickly find their location. We set up Google Business Profile, configured Google Analytics to track which programs get the most traffic, launched a Mailchimp newsletter for parent communication (replacing their scattered email threads), and optimized their site for local SEO so families searching "after school programs Eugene OR" would find them. We also trained their program coordinator to update the site herself — no more waiting on a developer for simple changes.

This is where things got exciting. We built a custom AI chatbot trained on Verde's program handbook, enrollment policies, school locations, schedules, and FAQ document. The chatbot lives on their website and answers parent questions instantly — in English and Spanish. "When does the spring session start?" "Where is the pickup location for Roosevelt Middle School?" "How do I download the permission form?" All handled automatically, 24/7. We also set it up to escalate complex questions (like scholarship requests or behavioral concerns) to staff via email, so nothing falls through the cracks. Staff received a training session on monitoring chatbot conversations and updating the knowledge base as programs change each semester.